Job Specification
Business Development Manager – North West
Company: Neve Fleetwood
Department: Sales
Role Focus: New Business Development
About Neve Fleetwood
Neve Fleetwood are wholesale fishmongers supplying fresh, quality seafood, frozen products and deli items to customers throughout the North West. With quality products, competitive pricing and a strong focus on customer service, we are looking to grow our customer base and strengthen our position across the region.
The Role
We are looking for a driven, ambitious and results-focused Business Development Manager to join our sales team, with a clear focus on winning new business and growing our customer base throughout the North West.
This is a field-based sales role for someone who thrives on the challenge of finding new opportunities, opening doors, building relationships and converting prospects into profitable, long-term customers.
The successful candidate will be confident in cold calling, presenting to potential customers and selling our full range of fresh fish, frozen and deli products. They will have the determination, resilience and positive attitude needed to succeed in a competitive market.
We want a winner — someone who is hungry for success, motivated by results and never afraid to go after the next opportunity.
Key Responsibilities
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Win new business: Proactively identify, approach and secure new customers across the North West.
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Field sales and prospecting: Spend time in the field meeting potential customers, generating leads and developing new opportunities.
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Cold calling: Confidently approach prospective customers by telephone and face-to-face to generate appointments and sales.
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Present and sell: Deliver professional, engaging presentations that demonstrate the quality, range and value of Neve Fleetwood’s products and services.
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Grow customer accounts: Build strong relationships with newly acquired customers, increasing spend and developing long-term, profitable partnerships.
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Sell the full basket: Promote our fresh fish, frozen seafood and deli range to maximise sales opportunities.
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Identify opportunities: Research target markets, understand competitors and identify businesses that could benefit from working with Neve Fleetwood.
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Convert prospects: Follow up leads consistently, overcome objections, negotiate effectively and close deals.
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Achieve targets: Work towards agreed new-business, sales and profitability targets, maintaining a strong focus on results.
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Maintain accurate records: Keep prospect lists, customer details, sales activity and pipeline information up to date.
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Work as a team: Collaborate with internal sales, purchasing and operational teams to ensure new customers receive an excellent service from day one.
Essential Experience and Skills
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Proven experience in field-based B2B sales.
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A strong track record of winning new business and converting prospects into customers.
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Confident and experienced in cold calling, prospecting and arranging appointments.
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Experience presenting to prospective customers and negotiating commercial deals.
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Excellent communication, relationship-building and influencing skills.
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A proactive, self-motivated approach with the ability to manage your own diary and workload.
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A full UK driving licence and willingness to travel throughout the North West.
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Strong organisational skills and the ability to manage a sales pipeline effectively.
The Mindset We Are Looking For
We are looking for more than someone who can sell. We want someone with the right attitude, ambition and determination to make a real difference to our business.
The ideal candidate will demonstrate:
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A winner’s mentality: Driven to succeed, motivated by targets and determined to achieve results.
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Hunger for new business: Excited by the challenge of opening new accounts rather than relying on existing customers.
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Resilience: Able to handle rejection, overcome setbacks and keep pushing forward.
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A positive attitude: Approaches challenges with energy, enthusiasm and a solutions-focused mindset.
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Confidence: Comfortable approaching decision-makers, asking for business and closing deals.
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Accountability: Takes ownership of their performance, activity levels and results.
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Commercial awareness: Understands the importance of growing sales while protecting margins and profitability.
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Competitive drive: Wants to outperform expectations, celebrate success and continually improve.
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Team spirit: Shares the ambition to help Neve Fleetwood grow and succeed.
What Success Looks Like
The successful Business Development Manager will:
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Consistently generate new leads and sales opportunities.
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Secure new customer accounts across the North West.
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Deliver sustainable sales and margin growth.
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Build a strong pipeline of prospective customers.
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Develop new accounts into loyal, regular customers.
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Maximise opportunities across fresh fish, frozen and deli products.
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Demonstrate consistent activity, accountability and a commitment to exceeding targets.
The Opportunity
This is an opportunity to join an ambitious business where new business development makes a real difference. We want someone who takes pride in winning customers, enjoys being out in the field and wants to be recognised for their achievements.
If you are hungry to win, thrive on the challenge of B2B field sales and have the mentality to turn opportunities into results, we want to hear from you.
At Neve Fleetwood, we are looking for people who don't just want to hit targets — they want to exceed them.