To be the chef’s first choice

Our vision to be the chef’s first choice for fresh ingredients is the passion of everyone who works here. We’re a big business and across our collection of well-known brands, we combine local expertise with big-picture ambition: to deliver the very best ingredients while looking after our people and supporting them to thrive.

Guided by our Fresh values—focused, responsive, enthusiastic, straightforward, and helpful—we go further to build strong relationships, source the very best products and care for our environment. This fresh approach helps us create opportunities to delight more customers and grow exciting careers.

Our business model means that each Bidfresh business retains its unique identity. And by using local knowledge we ensure each business delivers a tailored service for every customer. While many of our core functions are centralised, our field teams offer specialised expertise to the restaurant and catering trade, helping chefs create the best menus and giving customers the best experience.

We are 100% committed to growing greener. We’re creating better working conditions for our teams and actively reducing our environmental impact. By effective buying and being transparent in our practices we can offer healthier and more sustainable choices to our customers. We also actively engage with our communities, supporting initiatives that make a difference. Through fresh thinking we’re building a greener future, one that benefits our people, our planet, and our customers.

Join us as we continue our exciting journey delivering excellence to kitchens across the British Isles and beyond!

What our people say

From passionate food experts to skilled communicators, every step of our journey matters. You can read more about our teams and their stories here.

Our values

Our Fresh values guide us in our everyday work, they help us achieve excellence for our customers, grow in our teams and create exciting careers.

Health & Wellbeing

We genuinely care for our people and want to make sure that everyone who works here is healthy and happy. That’s why we provide, a range of physical, financial, mental and social wellbeing initiatives that are dedicated to making Bidfresh a great place to work.

From healthcare cash plans employee counselling and helplines and loads of valuable online resources, we’re always thinking about how we can build on our support for our colleagues. So, we’re there for our people, whenever they need it. All while making Bidfresh a better place to work.

Our commitment to equality

People are our greatest asset. And we are committed to providing equal opportunities across our workforce, treating our people with fairness and respect. We are committed to making sure that the opportunities we offer are open to all.

Begin your Bidfresh journey today